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Guide for Trademark Registration in Hong Kong

Application Process
 
Once we have received your application our examiner will process it according to the stages set out in the diagram and described below. If there are no deficiencies in the application and no objections to the trademark then the whole application process can take as little as 6 months from receipt of application to registration.
 
Application
 
Upon receipt of your application form (Forms T2 or T2A), we will issue a receipt notifying you the alloted application number.
 
Deficiencies Checking 
 
Before beginning to examine your application, we will carry out a thorough check of the application form(s) and any attachments. This is to see if all the necessary parts of the form(s) have been filled in, if they are correct and if any required information is missing. If any required information is missing, we will ask you to provide the information to remedy the deficiencies within two months from the date of Registry's notice. 
If everything is in order your application will proceed to the next stage.
 
Search & Examination
 
After the deficiencies checking has been completed and all is found to be in order we will conduct a search of the trademarks records to see if the same or similar trademark has already been registered or been applied for by another trader in respect of the same or similar class of goods and services.
We will also see if the trademark satisfies the registration requirements laid down in the Trade Marks Ordinance.The examiner will then issue an opinion in writing which will either lay out the grounds for objection to the mark or confirm the mark is acceptable for registration.
 
Objections
 
If the requirements for registration are not met we will object to the mark. You, the applicant, have 6 months in which to meet the requirements. A further 3 months extension may be granted.
 
How to overcome objections
 
We will indicate in the opinion why the mark does not meet the requirements for registration and may suggest ways of overcoming the objection if we think it is possible to do so.
 
If the objections remain
 
Even if you have tried to overcome the objections made in the initial opinion we may still find that the requirements for registration have not been met and will issue a further opinion indicating these findings. At this stage, if you still wish to pursue your trademark application, then you have 3 months from the date of the further opinion to satisfy the registration requirements or call for a hearing. You may ask for an extension of this period only in certain circumstances specified in the Trade Marks Rules e.g. where you need additional time to obtain the consent of the owner of an earlier trademark.
 
Hearing
 
If you call for a hearing, all the evidence for and against the trademark will be considered at a hearing, and a decision will be issued by a hearing officer.
 
Publication of Trademark 
 
Once your trademark has been accepted for registration, it is published in the Hong Kong Intellectual Property Journal at http://www.ipd.gov.hk/eng/ip_journal.htm.
 
Opposition to your Trademark by a 3rd Party
 
Anyone can view your trademark in the Hong Kong Intellectual Property Journal and lodge an opposition to it. They have to file an opposition notice within the 3-month period beginning on the publication date. As the applicant, you may withdraw your application or respond to the opposition by filing a counter-statement. Both parties are given the opportunity, within certain time limits, to file evidence in support of the application and opposition. When all the evidence has been received, a hearing will take place before a hearing officer who then makes a decision. If you withdraw your application or lose in the opposition proceedings, you may have to pay towards the other party's costs.
 
Registration
 
Once your trademark has been accepted for registration, the Registrar of Trade Marks will enter the details of your trademark into the trademarks register and you will be issued with a certificate of registration. Notice of the registration will be published in the Hong Kong Intellectual Property Journal and the registration of your trademark will date back to the filing date of your application. That means as the owner of a registered trademark, your rights take effect from the filing date of the application.
 

Advantages of Trademark Registration

  • Establishing brand effect

    Trademark is Brand,Easy for consumers to identify, fast market occupation
  • Brand protection

    ®Trademark protected by law
    To avoid vicious competition within the industry, to prevent the infringement of other enterprises.
  • Necessary qualification

    Necessary qualification for settlement in large supermarkets, regular online shop business platform and Media advertising, official certification for Blog, WeChat
  • Intangible assets

    As intangible assets, can be transferred, be inheritted, be invested, be mortgaged, etc Owning a high economic value

Risk for Trademark without registration

1、Malicious registration 2、User is not the owner of trademark. Misuse inevitable. 3、Trademark Infringement unadvoidable.

Registration procedure

  • Person to Person link

    One to one following
  • Trademark Design and Enquiry

    1 working day
  • Materails Submission

    1-2 working days
  • Acceptance notice

    Trade,ark Office within 3 months
  • Trademark Registration Certificate issurance

    Registration completion within 12-18 months.

Trademark application has the risk.Not all trademarks can be registered. We will carefully check before submission, and advise you to minimize the risk.

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